Haval: In recent years, the Brazilian automotive market has undergone significant transformations.
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One of these changes is the arrival of HAVAL, a brand of Great Wall Motors (GWM), which brought a silent but powerful revolution to the vehicle scene in Brazil.
The HAVAL in the Brazilian market it is not just another attempt by a foreign brand to win over local consumers.
It is part of a well-planned strategy that involves billion-dollar investments, adaptation to Brazilian preferences and the use of advanced technologies.
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In a short time, the HAVAL managed to not only establish itself, but also compete on equal terms with traditional brands.
Chinese automakers, such as BYD e GWM, have stood out worldwide, and Brazil is no exception.
Imports of electric and hybrid vehicles from China have grown exponentially in recent years, with impressive numbers that show the Brazilian consumer's appetite for new technologies and more sustainable options.
This movement has caused a real transformation in the country's automotive sector, forcing even the most established automakers to review their strategies so as not to be left behind.
The Growth of Chinese Electric Cars in Brazil
Increase in the Import of Electric Cars
In recent years, Brazil has seen a significant increase in imports of chinese electric cars.
In 2021, the share of imported Chinese electric vehicles was only 0,4%. However, in 2022, this number rose to 8%, and in 2023, it already represented 35% of total electric vehicle imports in Brazil.
This significant growth highlights the rapid acceptance and trust of the Brazilian consumer in Chinese automakers.
Impact of BYD and GWM Automakers on the Brazilian Market
Two of the main Chinese automakers leading this transformation in Brazil are BYD and GWM.
Since 2021, these companies have invested billions of reais in the Brazilian market, aiming not only to increase their sales, but also to establish factories and expand their local presence.
A BYD and GWM stand out for the innovation and adaptation of their vehicles to the needs and preferences of Brazilians.
A GWM, for example, sold almost 9 thousand units of the Haval H6 in less than a year since the beginning of its operations in Brazil.
This model, a hybrid SUV, was customized to adapt to the habits of Brazilians and the country's road conditions.
With this approach, the GWM managed to surpass big brands like Toyota and Chery in sales, showing that the quality and technology of Chinese vehicles are capable of conquering the Brazilian market.
The success of these automakers not only increased competitiveness in the national automotive market, but also boosted the adoption of sustainable and advanced technologies.
The growing presence of eletric cars and Chinese hybrids in Brazil represents a significant change in the sector, bringing benefits to both consumers and the automotive industry as a whole.
