Os best selling cars in Brazil 2025 show what is really hot in the market.
Continues after the ad...
If you are thinking about changing your car or just want to stay up to date with the latest trends, this ranking is for you.
We'll show you the best-selling models up until April, explain why some are leaders and reveal the new products that are gaining ground, such as SUVs and electric cars.
Everything is clear, quick and up-to-date.
Continues after the ad...
Stay with me until the end and check out what has changed in the market this year.
What are the best-selling cars in Brazil in 2025?
The ranking of best selling cars in Brazil 2025 shows that the market remains very competitive, with some surprises and old acquaintances at the top.
According to updated data from Fenabrave (National Federation of Vehicle Distribution), the best-selling models up until April reflect Brazilians' preferences for practicality, economy and versatility.
Check out the list of the top 10 in the year to date:
🚗 Top 10 Best-Selling Cars in Brazil in 2025
- Fiat Strada – +38 thousand units
- Fiat argo – +29 thousand units
- Volkswagen Polo – +27 thousand units
- Hyundai HB20 – +25 thousand units
- Chevrolet onix – +23 thousand units
- Volkswagen T-Cross – +22 thousand units
- Chevrolet Onix Plus – +21 thousand units
- Jeep Compass – +20 thousand units
- Toyota corolla cross – +19 thousand units
- Hyundai creta – +18 thousand units
This data makes it clear that compact models and SUVs continue to dominate.
Furthermore, the leadership of the Fiat Strada reinforces the success of pickup trucks in urban and commercial use.
Why does the Fiat Strada continue to lead the ranking?
A Fiat Strada not only maintained leadership among the best selling cars in Brazil 2025, as it also continues to grow in popularity.
But why does it sell so much?
Simple: it's a car that delivers versatility. Suitable for both work and everyday use.
Furthermore, the double cabin version attracts those who need space without sacrificing practicality.
Another important point is the baixo custo de maintenance, a decisive factor for those who use the car every day.
Fiat also made the right decision by investing in versions with more technology, such as a multimedia center, steering wheel controls and even a rear-view camera.
Not to mention the incentives from the automaker itself, which offers attractive financing conditions, discounts for CNPJ and a good supply of parts on the market.
📌 Summary of Strada's success:
- Ideal for work and leisure
- Good resale and market acceptance
- Low consumption and affordable maintenance
- Modern versions with connectivity
This way, it pleases both small business owners and the average urban driver.
Models that surprised: unexpected rises and falls
The ranking of best selling cars in Brazil 2025 brought some movements that took many people by surprise.
Some models quickly rose several positions, while others plummeted, even though they were favorites in previous years.
📈 Who rose well in the ranking:
- Volkswagen Polo: rose thanks to versions with good value for money and updated design.
- Chevrolet Onix Plus: surprised with stability in sales, even with competition from SUVs.
- Toyota corolla cross: gained space with the hybrid version and more robust design.
(I.e. Who fell in the ranking:
- Chevrolet tracker: lost ground to competitors with more embedded technology.
- Renault Kwid: dropped positions due to price increases and reduced attractiveness compared to new compacts.
- Fiat mobi: there was a drop due to the reduction in demand for very basic cars.
These changes show that the Brazilian consumer is increasingly demanding.
Today, it’s not enough to be cheap — a car needs to offer connectivity, comfort and a good safety package.
The rise of SUVs among the best-selling cars
In recent years, SUVs have gone from being just a trend to a strong reality among best selling cars in Brazil 2025.
They won over the consumer by high height, robust look and by internal space, which pleases both families and urban drivers.
Today, models like Volkswagen T-Cross, Jeep Compass, Hyundai creta e Toyota corolla cross are among the best-selling in the country.
🛻 Reasons for the success of SUVs:
- Higher and more comfortable driving position
- Good visibility and feeling of security
- Larger trunks
- More embedded technologies
- Imposing appearance, visually pleasing
Even with higher prices than hatchbacks and sedans, SUVs are seen as a more complete investment.
Additionally, several automakers have launched versions smaller and more economical such as Renault Duster, nivus and until the new Citroen C3 Aircross.
This makes the segment more accessible, which helps to further increase sales.
Are electric and hybrid cars gaining ground in Brazil?
The answer is: yes, and more and more.
Os electric and hybrid cars do not yet dominate the overall ranking of best selling cars in Brazil 2025, but they have been growing by leaps and bounds.
With the increase in fuel prices and incentives for sustainable vehicles, Brazilians' interest in this category has skyrocketed.
Models like the Toyota Corolla CrossHybrid, BYD Dolphin and GWM Haval H6 have been standing out.
(I.e. 2025 highlights in the hybrid and electric segment:
- Toyota Corolla CrossHybrid – flex hybrid with good consumption and excellent acceptance
- BYD Dolphin – 100% electric, with great cost-benefit
- GWM Haval H6 – Plug-in hybrid SUV with modern looks and cutting-edge technology
- Caoa Chery iCar – compact urban electric vehicle that won over young audiences
Even though they are still outside the overall top 10, these models frequently appear on sales lists by category.
The trend is clear: in the coming years, electric and hybrid vehicles are expected to rise even further.
And whoever enters now will be ahead.
Best-selling cars by category: hatchback, SUV, sedan, pickup
Not everyone is looking for the best-selling car overall.
many people want to know which is the best in the category that suits your lifestyle and budget.
To make your search easier, we have separated the sales leaders of 2025 by car type:
🚗 hatch:
- Fiat argo
- Hyundai HB20
- Volkswagen Polo
Hatchbacks remain popular because they are compact, economical and ideal for everyday use in cities.
🚙 SUV:
- Volkswagen T-Cross
- Jeep Compass
- Hyundai creta
With more space and a robust look, SUVs continue to be popular, including among the most financed models.
🚘 Silk:
- Chevrolet Onix Plus
- Toyota Corolla
- Volkswagen virtus
Sedans still attract those looking for driving comfort, a larger trunk and a more classic look.
🛻 Pickup:
- Fiat Strada
- Toyota Hilux
- Chevrolet s10
Pickup trucks are a standout for both urban and rural use. The Strada reigns supreme for its versatility.
Each category caters to a different audience, and knowing the highlights helps a lot when making a decision.
The strongest automakers in the 2025 ranking
When we analyze the best selling cars in Brazil 2025, you can clearly see which automakers dominated the market this year.
Some brands remain firmly in the lead, while others are surprising with rapid sales growth.
🏆 Top automakers to watch in 2025:
- Fiat
With the Strada and Argo at the top, Fiat continues to be one of the best-selling in Brazil. - Volkswagen
With the Polo and T-Cross among the best-sellers, Volks maintains its strength in several categories. - Hyundai
The HB20 and Creta are still very well-received, with stable sales performance. - Chevrolet
Even without being in the lead, the brand remains strong with Onix and Onix Plus. - Toyota
With the Corolla Cross and the hybrid version of the Corolla, the Japanese brand wins over with its mechanical package and reliability.
In addition to the giants, it is worth keeping an eye on brands that are gaining ground, such as BYD, GWM e Chaoa Chery.
They have invested in technology and innovation, which attracts a new and more connected audience.
Does embedded technology influence sales?
Yes, and more and more.
Os best selling cars in Brazil 2025 show that Brazilians are giving much more value to embedded technology.
Today, items like multimedia center, cellular connectivity, driving assistants e active safety systems They are no longer a luxury — they are almost mandatory.
Many consumers prefer to pay a little more for a model with more technology than taking a basic car just because it is cheaper.
🔧 Technologies that have the most influence on the decision:
- Connectivity with Android Auto and Apple CarPlay
- Rear view camera and parking sensors
- Autopilot and lane assist
- Digital panel and induction charger
- Hybrid or electric systems
Car manufacturers that understood this trend were ahead of the game.
O VW Polo, for example, became popular due to versions with a complete technological package.
The same goes for the Corolla Cross Hybrid, which combines comfort, technology and economy.
In the end, the more useful and intuitive the technology, the greater the chance of winning over the consumer.
Trend: the impact of Chinese automakers in Brazil
As Chinese automakers They arrived with everything in 2025 — and they didn't just come to make volume. They came to compete on equal terms with traditional brands.
models of BYD, GWM e Chaoa Chery already appear frequently in partial sales rankings, especially among electric and hybrid.
In addition to the competitive price, these brands are betting heavily on technology, modern design e extended warranties, which attracts both those who want to innovate and those looking for long-term savings.
🚗 Chinese highlights of 2025:
- BYD Dolphin – affordable electric, with good urban performance
- GWM Haval H6 – Plug-in hybrid SUV with great autonomy
- Caoa Chery Tiggo 5x and 8 – SUVs that combine comfort, space and good value for money
These brands still face distrust from part of the public, but this has been decreasing over time.
The trend is clear: Chinese cars are gaining ground and could upset — or even surpass — traditional brands in some categories in the coming years.
What to expect from the automotive market by the end of 2025?
If the beginning of the year was already busy, the trend is that the Brazilian automotive market stay warm in the coming months.
Automakers are planning new launches, including more affordable hybrid and electric versions. This should shake up the rankings even more.
Another point that can have a great influence is the economic scenario.
If interest rates fall and credit becomes more accessible, many people will likely start financing cars again — especially entry-level models and compact SUVs.
📅 What we can expect until December:
- More popular electric and hybrid car launches
- SUVs further dominating sales
- Chinese automakers growing share strongly
- Fiat and Volkswagen fighting for leadership
- Fierce competition between Polo, Strada and HB20 at the top
Furthermore, there is a clear trend that Brazilians are willing to pay a little more for technology, economy and security.
In other words, whoever knows how to balance price with innovation should come out ahead by the end of 2025.
Conclusion
The ranking of best selling cars in Brazil 2025 shows much more than just numbers.
It reveals consumer choices, the strength of automakers and changes in the profile of car buyers in the country.
Models like the Fiat Strada, Volkswagen Polo and Toyota corolla cross show that price, technology and versatility are the most valued factors.
It was also clear that the SUVs have won the hearts of Brazilians once and for all, while the electric and hybrid begin to occupy their space.
And you can't ignore the advance of chinese brands, who came with everything betting on innovation and cost-benefit.
Whatever type of car you are looking for, following these trends can help you make a smarter choice that is aligned with the future of the market.
❓ Frequently Asked Questions (FAQ)
1. What are the best-selling cars in Brazil in 2025?
Fiat Strada, Volkswagen Polo, Fiat Argo, Hyundai HB20 and Chevrolet Onix lead sales until April.
2. What is the best-selling car in Brazil today?
The Fiat Strada remains the best-selling model of the year.
3. Why does the Fiat Strada sell so much?
Because it offers versatility, low maintenance costs and modern versions with good technology.
4. What are the best-selling SUVs in 2025?
Volkswagen T-Cross, Toyota Corolla Cross, Hyundai Creta and Jeep Compass are among the first.
5. Are electric cars among the best-selling cars?
Yes. Models like the BYD Dolphin and the GWM Haval H6 are standing out in sales.
6. What are the best-selling hybrid cars in Brazil?
The Toyota Corolla Cross Hybrid and BYD Song Pro are the most sought after.
7. Which automakers will lead the market in 2025?
Fiat, Volkswagen, Hyundai, Chevrolet and Toyota are at the top of sales.
8. Which cars had the biggest growth in sales?
Volkswagen Polo, Corolla Cross and Fiat Argo showed an increase in sales in 2025.
9. Which cars lost ground in the ranking?
Renault Kwid, Fiat Mobi and Chevrolet Tracker dropped a few positions this year.
10. What are the best-selling cars by category?
Hatch: Argo, HB20 and Polo. SUV: T-Cross, Corolla Cross and Crete. Sedan: Onix Plus, Corolla and Virtus. Pickup: Strada, Hilux and S10.
11. Which cars offer the best value for money in 2025?
HB20, Onix and Polo are good options with a balance between price, consumption and features.
12. What are the most economical cars of the year?
Renault Kwid, Fiat Mobi and Chevrolet Onix stand out for their low consumption.
13. Which cars have the most on-board technology?
Volkswagen Polo, Corolla Cross and BYD models offer an excellent technological package.
14. Are electric cars advantageous in Brazil?
Yes, mainly for urban use, with long-term savings and simple maintenance.
15. SUV or hatchback: which is more worthwhile?
It depends on the use. Hatchback is practical and economical. SUV offers more space and comfort.
16. Are Chinese cars reliable?
Yes, brands like BYD and GWM have been winning over the public with quality and innovation.
17. Which cars have the best resale value?
Fiat Strada, Toyota Corolla and Volkswagen Polo tend to maintain good appreciation.
18. Is it better to buy a new or used car in 2025?
It depends on your budget. New cars have a longer warranty. Used cars cost less, but require attention.
19. Financing or consortium: what to choose?
Financing is faster. Consortium is cheaper, but it can take a while to pick up the car.
20. Is it worth waiting for the next releases?
If you can wait, yes. New models come with more technology and sometimes better conditions.
